Snow Disruptions

Winter Storm

A winter storm struck the East Coast this weekend, leaving up to two feet of snow, on what is traditionally the busiest shopping weekend of the holiday season. I hope your contingency plans included telecommuting for staff who could do so and e-commerce for your own shopping and for serving your home-bound customers. Airlines are rebooking passengers who were ticketed on canceled flights. According to flight logistics experts, the airlines need three days to rebook passengers and catch up for a single day of cancellations. A storm of this magnitude may require as many as five days. Of course, this bumps the displaced passengers against holiday travelers on one of the most congested travel times of the year. So from travel disruptions to lost sales, a snow storm can have major consequences for your business.