Bloomberg Mentor

Bloomberg Business Television has a great new program “The Mentor”, in which seasoned entrepreneurs advise start-ups. The first in the series features Jim Koch of the Boston Beer Company advising two partners who have started a microbrewery. You can watch the program online, which I heartily recommend. Jim Koch’s insight is great. He says:

“Remember that getting rich is life’s biggest booby prize. People who aren’t happy want to be rich.  A small business has a really high chance of making you happy if it’s something you really care about. So focus on that. Whether it’s going to make you rich or not, who the hell knows? But if you’re doing what you love, it will make you happy and you won’t feel like you ever have to go to work.”